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What are digital content and assets in Medical Communication ?

Medical Communication

Medical Communication refers to the practice of development of medically accurate information targeted to wide range of audiences : HCPs -healthcare professionals, patients, regulatory authorities, payers, and the general public.

Medical Communication includes:

Scientific Writing: Manuscripts, research papers, and abstracts for publication in medical journals.

Regulatory Writing: Documents required for regulatory submissions, such as clinical study reports, investigator brochures, and product labeling.

Medical Education: Educational materials for healthcare professionals, such as slide decks, training modules, and continuing medical education (CME) content.

Patient Education: Brochures, websites, videos, and other resources that explain medical information in layman’s terms.

Health Communication: Public health messages, campaigns, and content that promote health awareness and behavior change among the general population.

Medical Marketing: Advertising materials, product monographs, and sales training materials, which must balance persuasive messaging with scientific accuracy and ethical considerations.

What’s the Difference Between an Digital Asset and Content?

A digital asset and content are interconnected components of digital communication.

An asset is a building block of content creation; it can be any digital file or creative element that holds value for a business, such as photographs, videos, logos, graphics, and more.

Content, on the other hand, refers to the final output or product created using those assets. Digital assets are used to convey a specific message or information. Content can take different forms, such as infographics, videos, whitepapers, case studies, blog posts, social media posts, and more.