Author name: tech

Client Overview: The Ministry of Economy, Trade and Industry (METI-Japan) sought to introduce an AI-powered telemedicine platform for Radiology and ICU centers in India. Their goal was to leverage advanced technology to address healthcare challenges and enhance patient care in the Indian market. The collaboration between METI-Japan and IMC4Growth exemplifies the power of strategic marketing …

Strategic Marketing Plan For AI-Powered Tele-ICU and Tele-Radiology Platform In India Read More »

Introduction: In the fast-evolving landscape of healthcare, personalized patient engagement has emerged as a pivotal tool for healthcare professionals to enhance patient outcomes and build lasting relationships. This case study delves into the innovative campaign launched by a Desensitizer Toothpaste brand, leveraging cutting-edge technology and strategic partnerships to revolutionize patient engagement in dentistry. Campaign Objectives: …

Revolutionizing Patient Engagement through Personalized Digital Solutions Read More »

Background: InfocusRx Marketing and Communications Pvt Ltd collaborated with Indian Immunological Limited (IIL) to launch a new health education portal focusing on “Swine Health & Cysticercosis.” Cysticercosis is a disease caused by the pork tapeworm and is a significant health concern in many parts of the world, including India. IIL has developed the first licensed …

Driving Awareness and Prevention: A Case Study on Cysticercosis Education via Digital Health Platform Read More »

Introduction In the year 2010, the Deccan Chargers, an IPL team based in Hyderabad, faced an unfortunate predicament. Due to ongoing issues surrounding the Andhra Pradesh Bandh, the team was unable to play matches in their home ground. However, in the face of adversity, the Deccan Ka Dum campaign emerged as a beacon of hope, …

Deccan Ka Dum: Uniting Fans Globally – An Offline-Online Campaign For Deccan Charges IPL-2010 Read More »

Introduction: Suven Pharma (SUVEN) is a leading player in the development and manufacturing of New Chemical Entity (NCE) based Intermediates, Active Pharmaceutical Ingredients (API), Specialty Chemicals, and formulated drugs. Their primary focus lies in offering contract research and manufacturing services to global pharmaceutical, biotechnology, and chemical companies. To further enhance their branding, marketing, and communication …

IMC’s Successful Partnership with Suven Pharma- Online Branding and Positioning Read More »

Client Overview: Poshan Abhiyan, a Government of India initiative under the Ministry of Women and Child Development, aimed to enhance nutritional outcomes for children, pregnant women, and lactating mothers. The goal was to address issues like stunting, under-nutrition, anemia, and low birth weight. The initiative sought to bring awareness about the importance of nutrition to …

Empowering Nutritional Awareness Through E-Learning for Poshan Abhiyan Read More »

Case: Online branding and positioning of India’s leading Medical Devices Company – Healthware. Healthware’s principals were market leaders in their fields representing Urology, General Surgery (Laparoscopy/Surg Gastro/Bariatric Surgery), Gynecology, Pulmonology, ENT, Gastroenterology, Anesthesia & Critical care. Overview: Healthware, a prominent player in the healthcare industry, sought to enhance its digital presence and communication strategies to …

Corporate Website with integrated Digital strategy for Medical Devices Company. Read More »

Client Background: A forward-thinking pharmaceutical company developed a ground-breaking medication aimed at treating a specific medical condition. To ensure this medication’s proper prescription and patient care, the company recognized the need to educate healthcare professionals (HCPs) comprehensively about its benefits, safety profile, and appropriate usage. Digital Strategy: Building a Comprehensive Medical Education Portal 1. Content …

Engaging Healthcare Professionals Through an Innovative Medical Education Portal – infocusrx.com Read More »