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The Importance of Medically Accurate Content in Healthcare Marketing

This article aims to educate on why medically accurate content is the lifeline of medical communication and its impact on patient safety. The medical communicator plays a crucial role in educating HCPs with up-to-date, medically accurate, evidence-based information. Any inaccurate or misleading content produced by a medical communicator can lead to misdiagnosis, improper treatment, or …

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What are digital content and assets in Medical Communication ?

Medical Communication Medical Communication refers to the practice of development of medically accurate information targeted to wide range of audiences : HCPs -healthcare professionals, patients, regulatory authorities, payers, and the general public. Medical Communication includes: Scientific Writing: Manuscripts, research papers, and abstracts for publication in medical journals. Regulatory Writing: Documents required for regulatory submissions, such …

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