Case:
Online branding and positioning of India’s leading Medical Devices Company – Healthware. Healthware’s principals were market leaders in their fields representing Urology, General Surgery (Laparoscopy/Surg Gastro/Bariatric Surgery), Gynecology, Pulmonology, ENT, Gastroenterology, Anesthesia & Critical care.
Overview:
Healthware, a prominent player in the healthcare industry, sought to enhance its digital presence and communication strategies to better engage with clients, partners, consumers, and patients. To achieve this, Healthware entered a partnership with IMC, a specialized medical communication and digital transformation expert. The objective was to create a comprehensive digital strategy, streamline content creation and design processes, and establish standardized communication in alignment with Healthware’s brand guidelines.
Partnership Details:
Healthware and IMC entered a strategic partnership where IMC served as a proactive partner, providing subject knowledge, website design and development, and digital expertise.
The partnership delivered the following objectives:
Supporting Healthware’s Brand: IMC worked closely with Healthware to ensure that its brand was effectively supported through digital strategy, content creation, design, and technology implementation.
Connecting with Stakeholders: IMC designed the service offering in a way that helped Healthware connect seamlessly with potential clients, partners, consumers, and end-users (patients). The goal was to enhance engagement and establish meaningful relationships.
Strategic Messaging: IMC played a pivotal role in standardizing digital communication, ensuring that it aligned with Healthware’s strategic messaging. This resulted in consistent and impactful communication across all digital channels.
Engaging Content Creation: IMC developed content that not only attracted but also informed, educated, and sustained relationships with Healthware’s customers and users. This involved creating relevant medically accurate and valuable content to address the needs and interests of the target audience.
Solution for Digital Engagement:
As part of the partnership, IMC designed and developed a corporate website listing all major principals’ medical devices representing Urology, General Surgery (Laparoscopy/Surg Gastro/Bariatric Surgery), Gynecology, Pulmonology, ENT, Gastroenterology, Anesthesia & Critical care. This web portal served as a central hub for Healthware’s digital presence, offering a platform for various stakeholders to interact, access information, and engage with the brand. The web portal was strategically designed to align with Healthware’s brand guidelines and featured:
User-Friendly Interface: The website was user-friendly, making it easy for visitors to navigate and access relevant information.
Engaging Content: The portal was powered with engaging, informative, and educational content that resonated with Healthware’s target audience.
Interactive Tools: The portal incorporated interactive tools and features to encourage engagement, such as chatbots, forums, and feedback forms.
Personalization: Features that catered to individual preferences and needs were implemented, enhancing the user experience.
Mobile Responsiveness: The web portal was optimized for mobile devices, ensuring seamless access for users on various platforms.
Conclusion:
IMC transformed Healthware’s digital presence and communication strategies, integrating SMART – Simple, Medically Accurate, Research-based Targeted content, Design, and Technology solutions. By leveraging IMC’s expertise in medical communication and digital transformation, Healthware established a strong brand presence, engaged effectively with stakeholders, and delivered strategic messaging that resonated with its target audience. The web portal https://healthwareindia.com/ was just one of the steps in this partnership, with a larger goal of creating a holistic digital ecosystem that supported Healthware’s growth and engagement objectives.
