Strategic Medical Writing and Digital Health Communication
This course aims to equip you with a strong foundation in medical writing and skills required to create impactful digital assets and content strategies for pharmaceuticals, healthcare and digital health business.
Training Partner :
Strategic Medical Writing and Digital Health Communication
This course aims to equip you with a strong foundation in medical writing and skills required to create impactful digital assets and content strategies for pharmaceuticals, healthcare and digital health business.
Training Partner :
Delivery Format
Classroom + LMS
(Anytime, Anywhere learning) bundled with cases, digital assets and practise assignments for portfolio building.
Highlights
On Successful Completion of Programme.
Internship
Job Assurance
Batch Start Date
1st July 2024
*Exclusive for Hyderabad city.
Introduction
Digital technology and communication have revolutionized the healthcare system. This changing landscape demands professionals understand digital dynamics and build engaging digital assets and content strategy by applying the best industry practices to day-to-day operations and practice.
Programme Highlights
The Certified Program -“Strategic Medical Writing and Digital Health Communication” offers comprehensive training in creating medically accurate effective digital assets tailored specifically for the healthcare industry. The participants will gain practical skills and knowledge to develop engaging content strategies and digital assets for various stakeholders, including healthcare professionals, patients, and the general public.
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The program is delivered by experienced professionals from IMC, you will be able to develop SMART – Simple, Medically Accurate, Research based Targeted digital assets and content strategy for your business. On successful completion of the Strategic Medical Writing and Digital Health Communication training program the participant will be able to perform:
Effective Content Creation
Craft compelling and informative digital content that resonates with healthcare professionals, patients, and stakeholders.
Strategic Planning
Develop comprehensive digital communication strategies aligned with your organizational goals and objectives.
Expertise in Digital Communication
Cultivate communication strategies and practices tailored to the pharmaceutical, life sciences, and healthcare sectors.
Audience Engagement
Formulate strategies to engage healthcare professionals, patients, and the broader public across various digital channels.
Innovation
Foster a culture of innovation and adaptability, keeping your team ahead of emerging trends and technologies in digital communication.
Career Outlook
The portfolio of over 20 plus content strategies and digital assets could open door for the following career opportunities:
You will writing content related to medical and healthcare topics, for websites, blogs, publications, or educational materials.
You will be developing strategies for businesses, including healthcare organizations, to leverage digital technologies to achieve goals such as expanding online presence, reaching new markets, or improving efficiency.
You will be managing the branding and positioning of healthcare products or services in the market, including market research, product development, and promotional strategies.
Specializes in using digital channels such as social media, email, and online advertising to promote healthcare products or services and engage with patients or customers.
Educates communities about health-related topics and promotes healthy behaviors to improve overall well-being, often employed by healthcare organizations or community health centers.
Manages digital assets such as images, videos, and documents within a healthcare organization to ensure they are organized, accessible, and utilized effectively for various purposes including marketing and education.
Manages the online presence and reputation of a healthcare brand within the e-commerce space, including product listings, customer reviews, and marketplace strategies.
Focuses on creating positive user experiences across various touchpoints within the healthcare industry, such as websites, apps, and physical spaces, to enhance patient satisfaction and loyalty.
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Assignment,
Assessment, Advice Upskilling Model
Participants Worldwide
Corporates
Countries
Self Employment
Modules
Digital Health, Digital Medicine, and Digital Therapeutics
- Overview: Introduction to the digital transformation in healthcare, including digital health technologies, telemedicine, and the emerging field of digital therapeutics.
- Applications: How these technologies are applied in patient care, disease management, and health promotion.
Understanding Strategic Medical Writing
- What is Medical writing, Medical Communication and Healthcare Communication.
- Evolution and types of Medical Writing and its scope.
- Understanding the Concept The Patient Centred Healthcare Ecosystem.
- Design Thinking in Medical Writing and Healthcare Communication.
- UX Writing for Medical and Healthcare Platforms.
- How to create digital assets that makes an impact?
- How to be Professional Medical writer, career opportunities and building success stories.
Integrated Assessments
Assignments
SMART digital assets on the given topics.
- Article Writing -1000 words text with supportive images.
- Infographic representation of the given topic.
- Storyboarding and production of video on the given topic using DIY tools.
Brand - Digital Content and Assets
- Brand Strategy: Creating and managing digital assets that reflect and enhance the healthcare brand.
- Content Creation: Developing brand-aligned content that resonates with target audiences, including patients, healthcare professionals, and stakeholders.
Understanding Digital Health Communication
- Definition and Scope of Digital Health Communication.
- Evolution of Healthcare Communication in the Digital Age.
- Understanding – Digital Health, Digital Medicine and Digital Therapeutics and the role of medical writing in Digital Health Engagement.
Integrated Assessments
Patient Education/Consumer Health - Digital Content and Assets
- Patient-Centric Content: Designing educational content that is accessible, informative, engaging and tailored to patients'/ consumer needs.
- Consumer Health Tools: Development of digital assets content for apps, websites, and resources that empower patients to manage their health.
Content Strategies for Healthcare Professionals Communication
- What is Healthcare Professionals Communication, types and objectives.
- Omnichannel Strategy in HCPs engagement.
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Content development to facilitate communication and collaboration among healthcare professionals:
i. Scientific news
ii. Scientific blogs
iii. Newsletters
iv. Leave-behind literature
v. Product Videos/animation videos
vi. Slide decks vii. CME – Continuing Medical Education content
Integrated Assessments
Assignments
SMART digital assets on the given topics.
- Scientific news from given source. Delivery Format –
• Text Content for SEO / SMM
• Video - Newsletter writing – Web format
- LBL – Text Content and Infographic
- Slide decks – PPT
- CME – e-learning course
Medico Marketing
- Healthcare Marketing Strategies: Combining medical knowledge with marketing techniques to promote healthcare services, products, and innovations.
- Regulatory Compliance: Ensuring that marketing materials meet industry regulations and ethical standards.
Content Strategies for Patient Communication
- Strategies for digital patient experience in healthcare system.
- Omnichannel Strategy in patient experience and engagement.
- Types of digital assets and platforms.
- Developing digital assets and content strategies to enhance the patient experience:
i. Patient information portals/ apps
ii. Blogs
iii. Newsletter
iv. Education videos
v. Care guides and quick sheets
vi. Procedure guides and videos
vii. Engagement Tools
Integrated Assessments
Assignments
SMART digital assets on the given topics.
- Patient information portals/ apps – UX Writing
- Blogs – Article
- Newsletter – Web format
- Education videos
- Care guides and quick sheets – Text, Infographic and Video
- Procedure guides- Text, Infographic and Video
- Quiz , Polls, Survey, Games
Social Media/Digital Marketing
- Digital Engagement: Strategies for leveraging social media and digital marketing to reach and engage healthcare audiences.
- Campaign Management: Creating and managing effective digital marketing campaigns, including content planning, execution, and analysis.
Design and Development of Digital Assets for Medico-Marketing and Branding
- What is marketing?
- Developing strategic marketing plan for your product or services marketing.
- Understanding medico-marketing writing.
- Steps in writing a marketing material.
- Types of medico-marketing writing:
i. Sales aids
ii. Posters
iii. Sales/Consumer training materials
iv. Product ads/Corporate ads
v. Leave-behinds/flyers
vi. White paper
vii. Case-studies
viii. Business insight reports
ix. Proposal writing
x. Product monographs
xi. Public relation materials
xii. Blogs
xiii. Web content
xiv. Brochures
Integrated Assessments
Assignments
SMART digital assets on the given topics.
- Posters on given topic.
- Sales/Consumer training materials – PPT.
- Product ads/Corporate ads on given topic – Video.
- Leave-behinds/flyers on given topic – PDF.
- White paper on given topic – Text.
- Case-studies on given topic – Text and PPT.
- Product monographs on given topic – PPT.
- Blogs on given topic – Text.
- Webpage content on given topic – Text.
- Brochures on given topic – Text with images.
Scientific/Publication - Digital Content and Assets
- Scientific Communication: Developing and managing digital content for scientific publications, research dissemination, and professional education.
- Publication Strategies: Best practices for digital publishing in healthcare, including open access, peer review, and distribution.
Content Strategies Social Media Marketing
- Understanding of Online Sales Process Buyer Cycle.
- Segmentation of Online Consumers based on their health care-seeking behavior.
- Developing a Social Media plan.
- Principles of effective Social Media writing.
- Developing content strategies for Social Media.
- How to write and build digital assets for Facebook , Twitter, Linkedin, Blogging.
Integrated Assessments
Assignments
SMART digital assets on the given topics.
For a suggested brand (real/fictitious),
Activity 1
- Writing brand introduction.
- Creating a brand persona.
- Writing social media objectives of your brand promotion.
- Analyse target market and media habits.
- Assess media platform for social media activities.
- Create social media content engagement plan.
- Assess challenges and considerations when rolling out social media plans.
Activity 2
- Create social media content to promote on i) Facebook, ii) LinkedIn, iii) Twitter and iv) Instagram.
E-learning
- Online Education: Developing and managing e-learning content for healthcare professionals and patients.
- Interactive Learning: Incorporating interactive elements, simulations, and multimedia into e-learning modules.
Content Strategies for Public Health Initiatives and Healthcare Campaigns
- Positioning public health/ campaign goals.
- Goal setting and strategies development.
- Crafting compelling messages.
- Content strategy for omnichannel platforms.
- Social media tools selection.
- Campaign analysis and impact measurement.
Integrated Assessments
Assignments
SMART digital assets on the given topics.
Capstone project on digital health communication strategy.
Duration : 6 months
Hybrid model : LMS + Assignment
- *30 Hours: Classroom training by industry experts and Faculty.
- *125 Hours e-learning module instructions: This refers to the time you'll spend on the core instructional content provided through the e-learning modules in the courseware. Additionally, student work towards research and writing of the assignments: In addition to the module, there will be substantial time spent on conducting research and completing assignments.
- If you can dedicate 10-15 hours per week to this program, you can expect to finish it within 2 months starting from the day you enroll. You will have access to the program's resources and content for a duration of one year. These time estimates are provided as a general guideline and can vary depending on individual learning speeds and engagement levels.
Duration : 3 months
- *30 Hours: Classroom training by industry experts and Faculty.
- *125 Hours e-learning module instructions: This refers to the time you'll spend on the core instructional content provided through the e-learning modules in the courseware. Additionally, student work towards research and writing of the assignments: In addition to the module, there will be substantial time spent on conducting research and completing assignments.
- If you can dedicate 10-15 hours per week to this program, you can expect to finish it within 2 months starting from the day you enroll. You will have access to the program's resources and content for a duration of one year. These time estimates are provided as a general guideline and can vary depending on individual learning speeds and engagement levels.
Content Strategies for Public Health Initiatives and Healthcare Campaigns
- Positioning public health/ campaign goals
- Goal setting and strategies development
- Crafting compelling messages
- Content strategy for omnichannel platforms
- Social media tools selection
- Campaign analysis and impact measurement
SMART digital assets on the given topics
Capstone project on digital health communication strategy.
Certification of Completion
- The certificate is awarded to participants who have successfully completed and submitted all assignments meeting the minimum standard of best writing practices.
- Zero Plagiarism : No participants shall submit the words, ideas, images or data of another person as their own in any project, assignment, presentation or poster in MedEduPro study program.
- Medically Accurate : All the assignments need to be medically accurate with reference cited.
- Abiding to given style guide / instructions.
Who is this course for ?
This course is designed for anyone who is interested in undergoing a formal training in medical writing and healthcare communication building digital assets and content strategies.
Students pursuing degrees in healthcare, life sciences, or related fields can gain early exposure to medical writing and digital communication strategies in the context of pharmaceuticals and healthcare.
Individuals responsible for promoting pharmaceutical products, medical devices, or healthcare services can benefit from understanding how medical writing and digital communication strategies can enhance their marketing efforts.
Digital marketing professionals seeking to specialize in the pharmaceutical and healthcare industry will gain valuable insights into industry-specific strategies and develop medically accurate content.
Those overseeing the development and promotion of healthcare products can benefit from understanding how UX Writing and digital communication can impact product success.
Individuals involved in medical affairs who need to communicate scientific and medical information to healthcare professionals can enhance their communication skills through this training.
Communication specialists within healthcare organizations and agencies can develop expertise in medical writing and digital communication strategies tailored to the healthcare industry.
PR experts looking to navigate the unique challenges and opportunities of digital communication within the healthcare sector will find this training valuable.
Sales and business development professionals aiming to leverage digital channels to engage with healthcare professionals and customers can enhance their strategies.
Consultants advising healthcare organizations on communication and marketing strategies can broaden their knowledge of digital tactics.
Individuals planning to start healthcare-related businesses or startups can gain insights into effective digital communication strategies for their ventures.
Senior executives and decision-makers in pharmaceutical and healthcare companies can benefit from understanding the strategic implications of digital communication.
Doctors, nurses, pharmacists, and other healthcare providers looking to enhance their online presence and patient engagement through digital communication can find value in this program.
Staff members of healthcare-focused non-profit organizations focused on fundraising, awareness, and patient advocacy can improve their digital communication efforts.
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